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Ritveek
Digital Marketing Strategist
Open to senior roles & consulting

Digital Marketing
Strategist &
Content Lead

I help brands grow using strategy, content & data — not guesswork. I design and run marketing systems that turn attention into measurable growth.

0Brands Scaled
0Years of Experience
0Views Generated
Proof of Impact

Why Brands Trust Me

Own Complete Systems

I build marketing engines, not just create content. End-to-end ownership from strategy through measurable results.

Premium Brand Experience

Worked with reputation-sensitive education & hospitality brands where quality and consistency are non-negotiable.

Strategy + Execution

Operate at both strategic and tactical levels. I plan the roadmap and deliver the work that moves the needle.

Methodology

How I Work

Connecting strategy to measurable outcomes across the entire marketing value chain

01

Strategy & Planning

  • Digital Strategy Architecture
  • Audience Intelligence & Segmentation
  • Campaign Planning & Roadmapping
  • Content Strategy & Calendar Systems
  • Brand Positioning & Messaging
Tools: Market analysis, competitive research, audience personas, OKR frameworks
02

Analytics & Performance

  • Performance Analytics & KPI Tracking
  • ROI Attribution & Measurement
  • Google Analytics & Data Studio
  • A/B Testing & Optimization
  • Report Building & Insights
Tools: Google Analytics, Meta Business Suite, Hootsuite, Excel, data dashboards
03

Creative & Technical

  • Video Production & Direction
  • Social Media Content Systems
  • SEO & Web Development
  • Brand Identity & Visual Systems
  • Marketing Automation
Tools: Premiere Pro, After Effects, Photoshop, Figma, WordPress, HTML/CSS

I don't just plan strategies or create content in isolation — I build the complete system where strategy, creative, analytics, and infrastructure reinforce each other for compounding results.

Worked With

Strategic Content Execution

Content built to serve specific business objectives within larger marketing systems.

How to read this portfolio:

Every video represents: Strategy → Creative Execution → Performance Tracking → Optimization. These aren't standalone edits — they're tactical components of integrated marketing systems.

Additional Campaign Work

Further examples of content created as part of comprehensive marketing campaigns.

Creative Exploration

Experimental content that pushes creative boundaries while maintaining strategic alignment.

Need a marketing system, not just content?

I build integrated marketing engines where strategy, creative, analytics, and infrastructure work together to drive measurable business outcomes.

Philosophy

Strategic Approach

I approach marketing as an integrated system, not a collection of isolated tactics. This integration mindset separates activity from impact.

Professional Philosophy

Results-driven Digital Marketing Strategist certified by Northwestern University, Meta, and Google. I believe in building marketing systems that are greater than the sum of their parts.

My expertise spans from high-level strategic planning to tactical execution and optimization, leveraging data-driven insights, video production, and technical implementation.

Integration Framework

Strategy-to-Execution Bridge

Translating business objectives into actionable marketing plans · Campaign architecture · Performance forecasting

Creative-Data Integration

Using analytics to inform creative decisions · A/B testing content variations · Performance-based optimization

Full-Cycle Ownership

End-to-end campaign management · Cross-functional collaboration · Continuous optimization · ROI measurement

Foundation

Education

Bachelor of Journalism & Mass Communication

Minor in Performing Arts
Amity University · 2021–2024
Journalism & Mass Communication
Performing Arts Minor
2021 - 2024 (3 Years)
Noida, India

Senior Secondary Education

Non-Medical Science
Manav Rachna International School · 2021
Non-Medical Science Stream
Completed Senior Secondary
Completed 2021
Gurugram, India
Credentials

Strategic Credentials & Continuous Learning

These certifications represent breadth across marketing domains — from Northwestern's strategic framework to Meta & Google's platform mastery.

Let's Build Something Together

For Organizations & Recruiters

Looking for a digital marketing strategist who can build integrated systems from strategy through execution?

For Clients & Projects

Need a complete marketing system built — not just individual pieces?

What I Offer

Professional Services

Comprehensive digital marketing services designed to drive measurable business results.

When your marketing feels busy but isn't growing

Comprehensive marketing plans aligned with business objectives, audience analysis, and channel strategy.

  • Audience segmentation & personas
  • Competitive landscape analysis
  • Channel strategy & budget allocation
  • Quarterly campaign planning

When your social presence isn't building community

End-to-end social media strategy and execution to build brand presence and drive engagement.

  • Content calendar development
  • Platform-specific strategy
  • Community management & engagement
  • Performance reporting & optimization

When your content isn't cutting through

Strategic content creation focused on platform-specific formats that drive engagement and conversions.

  • Video content strategy & production
  • Platform-specific content optimization
  • Performance-driven creative direction
  • Content repurposing & amplification

When you can't measure what's working

Data-driven insights and performance tracking to optimize campaigns and demonstrate ROI.

  • KPI definition & tracking
  • Custom dashboard development
  • ROI attribution modeling
  • Monthly performance reporting

When you're invisible to search engines

Technical and content optimization to improve search visibility and website performance.

  • Technical SEO audit & implementation
  • Keyword research & strategy
  • On-page optimization
  • Performance tracking & reporting

When campaigns launch but don't convert

Integrated campaign development from concept through execution to measurement.

  • Campaign concept development
  • Multi-channel execution
  • Creative asset production
  • Performance tracking & optimization

When your website isn't supporting growth

Custom website development optimized for marketing performance and user experience.

  • Responsive website design
  • SEO-optimized development
  • Analytics integration
  • Performance optimization

When you can't track marketing performance

Implementation of tracking systems to measure marketing performance and attribution.

  • Google Analytics implementation
  • Conversion tracking setup
  • UTM parameter strategy
  • Custom event tracking

Ready to Discuss Your Project?

Let's discuss how these services can be tailored to your specific business objectives.

Contact for Services
Track Record

Professional Experience

Building and managing comprehensive marketing systems across education, hospitality, and media industries.

System Ownership & Multi-Brand Portfolio Management

Consistent progression from execution to full-system ownership across education, hospitality, and media verticals.

End-to-end content lifecycle ownership
Performance tracking & optimization
Multi-brand portfolio management
Cross-functional leadership
Trusted to: Build complete marketing systems for international clients, from strategy through execution to analytics.
  • Delivered end-to-end digital marketing projects for BBC News Hindi, Shri Ram Centre for Performing Arts, Hiraeth Music Studio, CrossRoads Venues, and international clients via Fiverr
  • Created integrated marketing systems combining strategy, content, and analytics for measurable business impact
  • Acquired clients through inbound leads via portfolio website, demonstrating marketing system effectiveness
  • Built marketing infrastructures that continue to deliver value beyond project completion
Brought in to: Architect and manage complete marketing systems across multiple premium education & hospitality brands.
  • Portfolio included GD Goenka World School, Public School, High School, and Le Cordon Bleu Gurugram
  • Developed and executed integrated content marketing systems across multiple educational and hospitality brands
  • Led end-to-end Instagram and digital campaigns for Le Cordon Bleu Gurugram, producing strategic video masterclasses, chef features, and student showcases
  • Managed complete content lifecycle: strategic planning, filming, editing, publishing, and performance optimization
  • Collaborated with cross-functional teams to ensure brand consistency and achieve engagement KPIs
Given ownership of: The complete digital marketing system for Le Cordon Bleu's premium brand positioning.
  • Architected and executed the complete digital marketing system for Le Cordon Bleu's Instagram and digital presence
  • Created high-profile video campaigns, including culinary masterclasses, diploma showcases, and sessions featuring international chefs
  • Ensured 100% brand consistency across all digital touchpoints, strengthening audience engagement and follower growth
  • Built a content system that continues to deliver value through evergreen content and strategic repurposing
Responsible for: Implementing and optimizing social media systems to drive engagement and brand awareness.
  • Managed and optimized social media channels (Facebook, Instagram, YouTube, LinkedIn)
  • Created targeted digital content that improved audience reach and interaction
  • Developed and executed data-backed social media strategies
  • Monitored social media analytics to refine content and enhance performance
Tasked with: Producing strategic content systems to support digital marketing initiatives.
  • Produced high-quality video content and graphics to support digital marketing initiatives
  • Assisted in business development by identifying growth opportunities
  • Partnered with digital marketers and acquisition specialists to execute data-driven campaigns
Supported: Strategic event coordination and guest management for India's premier art exhibition.
  • Assisted in event coordination and guest management
  • Designed marketing collateral including brochures, newsletters, banners, and posters
  • Provided guided assistance to guests, ensuring a seamless event experience